Historic Pella
Ulrich's
Meat Market is located on the south side of the town square in Pella a
heartbeat of Old World Dutch heritage. Shops on the square are built facing
the landmark Tulip Tower. Itıs an inviting atmosphere year-around, but especially
noted for the early May Tulip Time Festival when hundreds of thousands of
visitors stroll the streets, eat in shops and from vendors and enjoy authentic
activities of Holland and its immigrants to America. The streets are filled
with historic celebration and the entire city is a showcase of more than
20,000 tulips in bloom.
Just around one corner from the storefront, a several block area of the Netherlands is recreated, the Molengracht, with a canal, drawbridge, musical town clock, brick walkways, hotel accommodations, retail retail shops and eateries in Dutch-flavored architecture. Around another corner is the gateway to Central College, one of the premier Iowa private liberal arts institutions.
Over 100 Years of Ulrich's Quality
  Ulrich's expands the use of the Internet by customers to make product purchases and begin to showcase ways that his products are important to cooking and eating in todayıs lifestyles. He stresses convenience of the fully-cooked meat products and the ways Ulrich's high quality meats fit the health trends of lean meats, lower sodium content and use of less preservatives. 
A website is established for customers of Pellaıs unique Dutch heritage products, from lace to meats. 
The current Ulrich's Meat Market site opens and becomes a favorite retail establishment in the area. Products are processed in back rooms and downstairs at the Market. 
John Ulrich settles in Pella, making his renowned Pella bologna by hand and selling to locals from a basket. |
Ulrich's expands products and service to a new era of customers who want high end meat products and service to match. Fresh meats and other foods in the retail market still are favorites for the locals. 
Ulrich's Meat Market has a number of owners, all holding firm to the original recipes of John Ulrich, as well as his name, expanding products, and successfully living up to the idea of being a meat processing facility where service and quality meet. The retail shop on Pellaıs square is a favored stop for visitors. Mail orders for products are expanded, and Ulrich's products, including its famous Pella bologna, are found in grocery stores throughout Iowa. Distribution is carried out statewide by Pella Meat & Bakery Distributing. 
A successor of John Ulrich settles in Pella, buys Ulrich's Meats, and continues the Dutch tradition of selling bologna by hand to locals from a basket. 
Ulrich has had such success that he is selling from a butcher shop in Pella and is labeled one of the ³best rated² merchants in the city. |
Since 1868, the name Ulrich has meant extraordinary service, quality meat processing and flavorful eating.
John Ulrich came to America in 1867, bringing with him a treasured recipe
for making Pella bologna. He settled in Pella and began making the product
for locals. Soon, his name and word of his quality product spread. People
began to travel then-lengthy distances to purchase his meats. Time moves
on, but the Ulrich name remains, a still-treasured destination for family
and entertaining meats, cheeses and other goods.
While many still prefer to share the Ulrich shopping experience in person, that same quality and service are also enjoyed through the convenience of the Internet.
Share Your Story!
140 years is a long time! Many families have passed along not only recipes, but also memories and experiences tied to Ulrich's Meat Market and Pella. What are the stories you know or have created? Let us know. We collect these vignettes to add to the rich history of Ulrich's Meats and share with our customers.
Click here to submit a story or a recipe.
Pella Links
Pella's Official Website
Central College
Pella Tulip Time
On The Molengracht
